WEST PALM BEACH, FL – Local Entrepreneurs Ann Marie Sorrell and Sophia Nelson, of the Mosaic Group, along with tech industry stakeholders Teodor Talov, Monique Olivera, and BIT Miami, will host a “MustAttend Live” Launch Party! The party is a public Beta launch for MustAttend.Co, NEW software that will revolutionize the Event Planning Industry. Just think Groupon® meets Eventbrite®. The “MustAttend Live” Launch Party will take place on Tuesday, November 12, 2013 at 6pm at the West Palm Beach Lake Pavilion (101 South Flagler Drive, West Palm Beach, FL 33401).  This event is free and open to media outlets, event industry professionals and organizations, and the general public.   Attendees will experience a live demonstration of the software, a preview of future features including the mobile application,  partake in appetizers and beverages, and perhaps even score some giveaways all while mixing and mingling with the Who’s Who of South Florida’s tech and event planning industry. “MustAttend Live” will also serve as the kick-off to Startup West Palm Beach Weekend spearheaded by Startup Palm Beach Founders Nicholas Mohnacky and Chris Callahan.


With over twenty years of combined event planning and marketing expertise, Sorrell and Nelson understand the challenges faced by event organizers to effectively market and manage an event with ease, while meeting client, sponsor, and attendee expectations. Sorrell believed that there was a way to address these challenges and embarked on a search with Nelson to create, a virtual destination for business event deals as well as event management and marketing (ticketing & registration software).‘s primary focus will be conferences, conventions, networking meetings, charitable functions, and professional/continuing education forums.


In the making for approximately one year, has generated a considerable buzz among industry experts and professionals in West Palm Beach and is quickly generating traction in Broward and Miami-Dade.  Moved by the overwhelming support from friends to bring to life, Sorrell attended Startup Weekend Tampa in June 2013 — a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities – the come together, share ideas, form teams, and launch a startup in 54 hours.   It was at Startup Weekend Tampa 2013 that Sorrell pitched the idea and won overwhelming support by her Tech peers.  Sorrell and Nelson partnered with software developers Teodor Talov and Monique Olivera. They worked vigorously to build a prototype and developed a business model in approximately 36 hours.  Since Startup Weekend, Sorrell, Nelson, Talov, and Olivera have partnered with BIT MIAMI, a South Florida based Tech Collaborative to continue development of the software.  Established this year, it is BIT MIAMI’s vision to build a forum and network to bridge the digital divide among under-represented communities in technology while transforming the entrepreneurial landscape from conceptualization to presentation. features:

  • MustAttend Event Deals for the Consumer: Event enthusiasts can subscribe to MustAttend for free and will receive emails and mobile app alerts on event deals based on their geographical location and event interests.  Users will also be able to search for and view other event deals that may not be included in their personal profile preferences.  In addition, based on their buying history, related events will be discovered and suggested to the user.
  • Solutions for Event Organizers: Event organizers will have access to a one-stop-shop tool to market their events and sell tickets/registrations.

·      Event Marketing with No Upfront Cost

MustAttend will introduce the organizer’s event to thousands of event-goers who are searching for great deals that meet both their budget and interests with no upfront costs.

  • Controlled Event Growth

MustAttend event consultants will assist the organizer in structuring an event deal that makes financial sense. The organizer can set up an early bird deal to generate revenue to off-set upfront event expenses, or create a last minute deal to fill seats.

  • Manage your campaign with ease

The organizer will have access to an easy to use dashboard where they can track the success of their event deal in real-time, get customer feedback, calculate profitability, and see their payment schedule.

  • Ticketing & Event Registration Management Tools – In addition to offering great deals, organizers can utilize MustAttend’s event ticketing and registration software with no upfront costs.  MustAttend Ticketing and Registration provides organizers a customizable registration process, built in social sharing tools, a simple pricing structure and more. will be live for public use starting December 2013. Sorrell and Nelson encourage the general public to subscribe to the service for free. Mosaic is presently in search oflocal and regional event organizers with upcoming conferences and events between November and January to utilize the service.   Fees will be waived for Organizers during the public beta period.


For more information about, please call 561.531.4046.  To RSVP for the MustAttend Live Launch Party, please call 561.290.6739 or email [email protected]


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Meet the MustAttend Founding Team

 Ann Marie Sorrell, Founder, President & CEO

Ann Marie Sorrell is a visionary, entrepreneur, educator, and community leader.  She is Co-Founder and President/ CEO of The Mosaic Group, a full service marketing, public relations and event management firm based in West Palm Beach, FL.  Ann Marie boasts more than 15 years of corporate events management and marketing experience.  She received a BS degree in Healthcare Management from Florida A& M University and a MBA from Nova Southeastern University.  She is an adjunct professor at Palm Beach State College where she teaches Principles of Business, Entrepreneurship, and Human Relations.  Ann Marie serves on the Board of Directors for the Paragon Foundation of PBC, Black Chamber of Commerce of PBC, and PACE Center for Girls and is a member of Delta Sigma Theta Sorority, Inc.   Ann Marie recently received the 2013 Caribbean American Community Change Maker Award. In 2010, she received the South Florida Business Leader Women Extraordinaire Award, was recognized by Success South Florida Magazine as one of the Top Leaders under 40 and was a 2007 Athena Award Finalist.


Teodor Talov, CTO & Lead Architect

Teodor has been chasing down the latest and greatest in web development the last 7 years and is very passionate about web frameworks, libraries, software architecture, Agile methodologies, Human Factors Engineering, Wakeboarding, Android, and his badges on Stack Overflow.  Mr. Talov has been successfully managing the Technology and Marketing divisions for a multimillion dollar Florida based corporation since 2009, along with developing software for numerous organizations, and helping to start technology companies.  His experience is more or less across the board – ecommerce, transpiration, healthcare, finance, manufacturing, small businesses, startups. Teodor is one of those guys that live in the cloud and dream in code.  Favorite Quote: “In 2005 Facebook didn’t exist, Twitter was a sound, the Cloud was in the sky, 4g was a parking space, and application was what you send to college.” – Thomas Friedman


Sophia Nelson, Director of Global Sales & Marketing

Multi-faceted like a Diamond, Sophia A. Nelson has extensive experience in a wide range of disciplines (business, education, marketing, management and consulting) enabling her to see things from a variety of angles, quickly cleaving to the essence of a problem, offering her clients creative and practical solutions. Specializing in People and Processes, Sophia describes her work as: Helping You Get the Most out of Yourself and Others. Sophia is a longtime community strategist, entrepreneur and motivator. She formerly worked with various Non Profits in the South Florida Region before co-founding a Public Relations, Marketing and Community Involvement Firm, The Mosaic Group.    Sophia regularly speaks and produces corporate presentations to Fortune 500 companies about the need to diversify and expand to non-traditional markets.  She works with entire departments, teams, small groups, and individuals, at every level in an organization, from Boards of Directors and upper management to support staff. Sophia holds an undergraduate degree in Pre-Law and Sociology from Bethune Cookman University (Daytona Beach FL), a Master’s degree in Criminological Theory from the University of Alabama (Tuscaloosa AL), and she is currently pursuing her Doctoral degree in Public Administration and Policy with a specialization in Non-Profit Management from Walden University.  She is member of the Board of Director for The YWCA of Palm Beach County where she Chairs the Racial Justice Committee and is a member of West Palm Beach Alumnae Chapter of Delta Sigma Theta Sorority, Inc.  Sophia continues to work within her community to increase participation and inclusion of all people.

Monique Olivera, Front End Developer

Monique Olivera is a front-end developer passionate about the web & providing amazing user experiences to the end-user. Her previous experience in Southwest Florida has been focused in designing and implementing websites for local businesses in various industries.  Having worked in several different web platforms, her previous endeavors have allowed her to work with technologies such as Javascript, PHP, ExpressionEngine, WordPress, with the main goal being to improve user experience through proper content and architecture methodology.  More than just website design, she has also touched upon the roll out entails various online marketing and social media research and strategy including the development of full advertising campaigns. In turn, this has helped her learn to create copy for publication, broadcast and internet media news to promote business and services. Her focus when talking and reaching to new clients has always been to review technology, advertising trends, surveys and data to determine best ROI available and have a personalized campaign for each client.  Hyped about what HTML5 & CSS3 as the new industry standards are bringing to the table, Monique is now happy to be working in pioneering technologies such as mobile website and application development.  As for future plans, she plans to continue to specialize in Javascript, UI Design and UX for both desktop and mobile platforms. In her personal time, she loves reading, writing, eating, and traveling with her husband and son.


About Browns In Technology, LLC (B.I.T.)

Browns in Technology, LLC (B.I.T Miami) engage minority professionals in Technology to generate solutions to ease the challenges of corporations and overcome technological and economic challenges of social entrepreneurs.  BIT Miami is the premiere hub of South Florida professionals in technology and the community resource for all technological needs within the South Florida regionB.I.T is committed to incubating businesses from conceptualization to presentation.  B.I.T Miami’s mission is to gather, train, and retain a thriving community of minority professionals in Technology within South Florida as a conduit of professional development and industry innovation.  More specifically, the racially and ethnically diverse community will boast of professionals who are of African American, Caribbean, Asian, and Latin American descent.  B.I.T Miami’s success is based on the MediumFour® Step Approach: Idea Inception, Creation, Development, and Launch.

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